WHAT CAN WE EXPECT FROM FARROW & BALL'S COLORS OF THE YEAR? HARMONY

According to Joa Studholme, the brand's color curator, humans seek authenticity, sustainability and, most importantly, comfort in our interiors. As our world continues to change, we crave a reliable space where we can retreat for a little TLC.

With that in mind, what do Farrow & Ball's color trend predictions for 2024 indicate? We tell you everything you need to know: grab a paint roller.

Joa Studholme has been working with Farrow & Ball for more than 25 years and has become a key part of the brand's history: she helped launch the first showroom, became the first color consultant and has created many of the colors.

On top of all this, Joa's current role focuses on showing people the power of paint to transform a space, something she understood at a very young age. While choosing her favorite Farrow & Ball color is something Joa compares to choosing her favorite child, she is a firm fan of Bamboozle for its fiery spirit and the way it makes rooms glow.

The shades chosen by Farrow & Ball evoke serenity. Although there is no specific shade, the brand predicts that clay tones are set to increase in popularity in 2024. Clay tones can trick the eye and make it look like your room is larger than it is.

It may seem like the color of the year is a bit quiet, but rest assured that a chic and elegant touch can be added by pairing it with fun furniture and decor. "Neutral" and "clay" don't indicate a boring color palette.

What are the options to choose from? Jitney, Oxford Stone, Tanner's Brown and Stirabout are going to become especially trendy products.

Jitney No. 293
An earthy, relaxed brown-based neutral that sits between Stirabout and London Stone.

Oxford Stone No. 264
The brand's classic dark taupe is inspired by Oxfordshire villages.

Tanner's Brown No. 255
Farrow & Ball's darkest clay shade, named after the artisans who tan the hides and skins used to create leather.

Stirabout No. 300
An earthy shade with a small hint of gray, Stirabout is inspired by the porridge served in Ireland.

According to Studholme, there are several ways to keep these tones fresh and lively. "Using lighter tones on walls and darker tones on trim will become the norm to create larger, brighter spaces, giving rooms a more cheerful look," he says.

In addition, she and the rest of the Farrow & Ball team suggest mixing finishes (matte and gloss, for example) to add different textures. Even the possibility of considering wallpaper to complement the look. The brand's representatives insist on using different colors of wallpaper with the same shape to make the room stand out.

If you want more information about Farrow & Ball paints and these colors in particular, you can find more information in our website or visiting any of our stores in Madrid.