Find the latest collections of outdoor and indoor fabrics and textiles by Mariaflora in Lantero and Lantero stores in Madrid.
Its roots
The history of Mariaflora, that is, the history of the Uecher family goes back four generations in the Italian Alps. Filippo Uecher was the founder, designer and master weaver of Mariaflora. He loves to reminisce about his hometown: "Biella is a picturesque town set among thriving valleys and green pastures."
Our territory has the reputation of having a remarkable wool and textile tradition, but we have never really been wool producers. Our ancestors had no wool, no flocks, no farms. However, Biella was blessed with a precious gift: the softest waters in Europe. When our ancestors realized that the mineral waters that flowed through our valleys made it possible to produce fabrics of incomparable softness, dozens of families took over looms. In less than a century, they transformed Biella into a prosperous land of weavers.
"My grandmothers, Maria and Flora, were among those who made it possible and subsequently passed on the secrets of traditional Italian craftsmanship."
Outdoor and indoor collections
LEVANTE Collection
Levante is inspired by the ever-changing flow of nature in the Valley of the Temples in Sicily. Levante is designed to seize the moment, while offering a natural, sophisticated and soft look.
TORINO Collection
Torino was designed by Carola Uecher and was inspired by a historic event in 1911: for the first time in Italy a woman wore pants in public. Carola celebrated by reinterpreting the most famous patterns and designs of Italian men's fashion with her own creative vision.
AUGUSTA Collection
The queen of glamour and durability, Augusta is our best-selling velvet. Its incredibly soft yet resilient pile (100,000 double rubs) comes in 10 lustrous color combinations. Stain resistant and bleach cleanable.
SONOMA Collection
Six vibrant designs and textures ranging from timeless geometric lines to splendid foliage, all incomparably soft to the touch and woven in premium acrylic yarns.
